Free tool
Is it your pitch or your timing?
A bad week feels like a bad week. Nobody answering and people answering and saying no are two different failures with opposite fixes, and one number cannot tell them apart.
Every door you knocked over the period.
Doors where a person actually spoke to you.
Contact rate
25.8%
Conversations ÷ doors. Moves with the hour you knock.
Close rate
11.3%
Sales ÷ conversations. Moves with the pitch.
Knock-to-close
1 in 34
Total doors per sale. Useful for planning a day, misleading for judging a pitch — it moves when either rate moves.
What this says
Neither rate is unusually low relative to the other. If the totals are short, the constraint is volume rather than either rate — you need more doors, not a different pitch.
- Why not just track sales per day?
- Because an empty street and a failing pitch produce the same number, and they need opposite fixes. Splitting the rates is what tells them apart.
More on this: your numbers
The maths, so you can check it
contact rate = conversations ÷ doors
close rate = sales ÷ conversations
knock-to-close = doors ÷ sales
Why the denominator decides everything
Close rate divided by conversations tells you about your pitch, because every door in that denominator actually heard one. Divided by total doors it tells you about your pitch and your hours mixed together, and you cannot separate them again afterwards.
Why we will not tell you what a good rate is
Because it varies by trade, area, season and how you define a conversation, and a plausible-looking benchmark would mislead more people than it helped. The verdict above compares your two rates against each other instead, which is a comparison that survives all four of those variables.
Small samples lie about close rate
Conversations accumulate fast and sales do not. Under about thirty conversations, close rate swings hard on one or two outcomes, so the tool says so rather than printing a confident number over four conversations.