Contact
A door where a human actually spoke to you. The denominator that matters.
Related terms
- Close rate
- Sales divided by contacts, meaning conversations rather than doors. A rep quoting a close rate against total doors is quoting a knock-to-sale rate and flattering themselves.
- Disposition
- What happened at a door: sold, not home, callback, appointment, not interested, do not contact. The whole record is built from these.
- DNC
- Do not contact. A homeowner who has asked to be left alone. Permanent, and worth honouring for reasons beyond politeness.
- Door
- One address, and every conversation that ever happened there.