Door
One address, and every conversation that ever happened there.
Related terms
- Callback
- A door where someone answered, didn’t buy, and gave you a reason to come back. Worth more than four fresh doors, and the one most often lost to a notes app.
- Close rate
- Sales divided by contacts, meaning conversations rather than doors. A rep quoting a close rate against total doors is quoting a knock-to-sale rate and flattering themselves.
- Contact
- A door where a human actually spoke to you. The denominator that matters.
- Disposition
- What happened at a door: sold, not home, callback, appointment, not interested, do not contact. The whole record is built from these.