Research
Things we measured rather than assumed.
Every number on this site is either something we measured ourselves or something with a named source. This is where the first kind gets written up, with the method stated and the script published so you can check it.
Why there isn’t more here yet
The obvious study for a door-to-door app is its own usage data: knock-to-contact rates, what time of day actually converts, how ramp really looks. We cannot write that one yet. The product has four users and twenty-five logged knocks, and publishing rates off that would mean inventing them.
So this page will fill up slowly and in the wrong order — starting with what the map data contains, because that is something we can measure today at a scale where the answer means something.