Free tool
How big should the territory be?
Sized by area, a territory looks generous and gets worked once. Sized by doors and passes, it looks smaller and reaches more households — because most doors ended with nobody home the first time.
Your own measured number, not a target from another area.
How many times you want to work every address. Two is usually the right floor.
Territory should hold about
3,000 doors
Door count, not area. Converting to ground needs the density of your specific neighbourhood.
Total knocks in the season
6,000
Weeks per pass
8.0
Plan the first pass to finish with runway left for the second.
If you sized it for one pass
You would take 6,000 doors instead, and reach every address once at one time of day. Since most doors end with nobody home, that is a sample rather than coverage — the bigger territory meets fewer households than the smaller one worked twice.
- Why size by passes instead of by area?
- Because most doors end with nobody home. A territory sized for one pass is sampled once at one time of day, which leaves most of its value untouched.
More on this: territory
The maths, so you can check it
total knocks = doors per day × days per week × weeks
territory doors = total knocks ÷ passes
weeks per pass = territory doors ÷ doors per week
Why it answers in doors and not in acres
Because converting doors to ground needs the density of your specific neighbourhood, and that varies by multiples between areas that look similar on a map. A few blocks of townhouses can hold more addresses than a square mile of acreage. An area figure here would be confidently wrong.
Two passes is the floor, not the target
If most of your doors end with nobody answering, one pass has met a minority of the households and selected them by who happens to be in at that hour. A second pass at a different time reaches a substantially different set of people at the same addresses, with no new travel and no new ground.
Sizing too large is the common error
It feels generous and produces single-pass coverage. The territory looks worked and is not, and nobody notices because the door count is high. Sizing too small has a real cost too — reps who exhaust an area drift across boundaries — but it is the cheaper mistake.
What KnockMode does not do here
Assign or enforce territory. Shared territory, one rep per street and manager views are team features and they are unbuilt. This tool does the arithmetic; the product does not yet do the allocation.