Can you at least give a range?

Not honestly. The spread across trades and definitions is wide enough that a range would be either uselessly broad or quietly wrong.

How do I know if I am doing badly?

Compare against your own recent history, and against reps in your own company selling the same offer in similar areas. Both control for the things a published figure does not.

Why do other sites publish numbers?

Because the query wants one and a figure earns the click. Ask what was being measured, on whom, and when, and most of those numbers stop being usable.

What counts as a good close rate

There is no single good close rate across door-to-door, because it varies by trade, area, season, offer and how the rep defines a contact. The comparison that means something is against your own number from last month, measured the same way. A figure borrowed from another trade tells you nothing about whether you are improving.

Why we are not printing a number

Every competing page on this query gives you one, and we do not have a defensible source for a figure that would hold across trades. Publishing a plausible-looking average would win the click and mislead the reader, and reps in this trade spot an invented number quickly.

It also would not help. A benchmark you cannot reproduce is a source of anxiety rather than a tool.

The definition problem

Even where figures are quoted, reps are rarely measuring the same thing. One counts contacts, another counts doors, a third counts only qualified conversations. Those produce numbers that differ by multiples and get compared as though they were the same.

The comparison that works

You, last month, measured identically. That comparison controls for trade, area, offer and definition automatically, because all of them were held constant. It is also the only comparison that responds to anything you do.

Common questions

Can you at least give a range?: Not honestly. The spread across trades and definitions is wide enough that a range would be either uselessly broad or quietly wrong.
How do I know if I am doing badly?: Compare against your own recent history, and against reps in your own company selling the same offer in similar areas. Both control for the things a published figure does not.
Why do other sites publish numbers?: Because the query wants one and a figure earns the click. Ask what was being measured, on whom, and when, and most of those numbers stop being usable.

More on your numbers

Contact rate, close rate and knock math — and telling a pitch problem from a timing problem.

All of your numbers